Problem Statement

Identify new monetization opportunities and a go-to-market (GTM) strategy for Flash.co

Solution Delivered

• Analyzed Flash.co’s core user base by mapping out the Ideal Customer Profile (ICP) and key user journeys.
• Identified pain points in the online shopping and checkout experience of current users.
• Proposed a 1-click checkout feature integrated within the existing app to streamline user experience and drive monetization.
• Recommended a credit offering during checkout to improve conversion rates and enhance value proposition.
• Positioned both solutions as seamless extensions of Flash’s core value and brand identity.

Presentation Deck