India's sports sector is poised to become a $130B market by 2030, driven by increasing government support (Khelo India, Fit India, TOPS), rising health consciousness, and a growing youth demographic. Key growth areas include Sports Tech, Fantasy & E-Sports, and Sporting Goods & Apparel, each showing strong CAGR projections and startup activity.
The thesis identifies critical gaps like a lack of localized content, limited tech access for grassroots athletes, and dependence on imports, and showcases startups solving these pain points. With massive digital adoption, rising disposable incomes, and global investor interest, India’s sports ecosystem is entering an inflexion point for scalable innovation and investment.